1. Fractional CMO
Expert Leadership Without the Full-Time Cost. With our flagship model, you get high-value strategic thinking and consulting while accessing world-class tactical services at cost. Turn over your marketing to someone you trust, so you can focus on running your business.
- Tailored Strategy Development: Implement a marketing strategy that drives growth and aligns with your business goals.
- Flawless Execution Oversight: Ensure seamless execution of digital, referral, print, promotional, and brand management tactics to maximize ROI.
- Regular Progress Syncs: Review results, measure ROI, and refine your action plan regularly to keep marketing efforts moving the needle.
Ready to elevate your marketing?
2. Foundational Marketing Plan
Build a Strong Marketing Foundation. Many roofers lack a dedicated marketing department, often missing a foundational strategy essential for growth—it’s like building a house without a blueprint.
- Market Analysis and Segmentation: Focus efforts on the most lucrative segments.
- Competitive Analysis: Gain insights to strategically position your business.
- Ideal Customer Personas: Define and attract your best customers.
- Unique Value Proposition (UVP) and Messaging: Craft a UVP that differentiates your brand.
- Key Metrics and ROI Calculations: Track performance to ensure effective spending.
Let’s build your marketing blueprint together!
3. Digital Marketing
Amplify Your Online Presence. A strong online presence is critical. We design high-converting websites, manage social media, optimize SEO, run targeted ads, and more.
- Website Design & SEO: Rank at the top of search results to drive leads.
- Social Media Management: Engage your audience and build loyalty.
- Online Advertising: Reach the right audience at the right time.
- Reviews Management: Strengthen your reputation to build trust.
- Lead Nurturing & Marketing Automation: Guide potential customers through the sales funnel with efficient, automated strategies.
Boost your digital presence today. Book a call with our experts.
4. Customer Referral & Partnership Marketing
Turn Happy Customers into Brand Advocates. Word-of-mouth and referrals are powerful in roofing, bringing in high-trust, cost-effective leads with the highest conversion rates.
- Referral Programs: Incentivize satisfied customers and partners to refer others.
- Surveys & Feedback: Use insights to improve service and drive referrals.
- Strategic Partnerships: Collaborate with local businesses to expand your referral network.
- Technology: Use specialized software to track and optimize referrals.
Let your customers do the talking. Let’s build your referral engine.
5. Print & Promotional Marketing
Stand Out Locally with Print and Promotional Tactics. Traditional print still plays a valuable role, especially in local markets, supporting brand visibility and recall.
- Print Materials: Amplify your brand with yard signs, door hangers, and brochures.
- Direct Mail Campaigns: Target specific neighborhoods to generate leads.
- Promotional Products: Create lasting impressions with branded merchandise.
- Trade Shows & Events: Build community ties and showcase your services.
Expand your local reach. Discover the power of print.
6. Content and Brand Management
Strengthen Your Brand with Consistent Content. Maintain a strong, recognizable presence that supports all other marketing efforts.
- Content Creation: Engage customers with blogs, videos, and more.
- Copywriting & Graphic Design: Craft compelling materials that drive action.
- Public Relations: Manage your public image to enhance your reputation.
Ready to elevate your brand? Let’s get started..
Pricing
All marketing engagements include:
- Fractional CMO (Chief Marketing Officer) services
- Foundational Marketing Strategy development
- Monthly sync ups/reporting
- No long-term contracts or setup fees
- 10X ROI Guarantee
Please see services and pricing below, based on your company growth stage.
Residential, Commercial, or Both — We’ve Got You Covered.
These essential and optional services are designed for roofing companies that focus on residential, commercial, or a blend of both. While some services (like Google reviews and yard signs) matter more in residential, others (like email automation, SEO, and outbound partnerships) play a bigger role in commercial. We’ll tailor your marketing mix to match your revenue focus and growth goals.
(If your annual revenue is greater than $15M, please call for custom quote.)
| Service | Best for $1–3M Business | $3–7M Business | $7–15M Business |
|---|---|---|---|
| Bundled Package |
$2,900/mo
(includes all essential services below + 10% discount)
|
$5,750/mo
(includes all essential services below + 10% discount)
|
$9,450/mo
(includes all essential services below + 10% discount)
|
| Or choose marketing services and pricing à la carte below: | |||
| ESSENTIAL SERVICES | |||
| OPTIONAL ADD-ON SERVICES | |||