Our Story
The marketing agency model for roofers is broken, and TrustFactors was founded to fix it.
With offices in Salt Lake City and Las Vegas, TrustFactors is redefining roofing marketing with our fractional CMO model —so you can focus on running your business.
We chose the roofing industry because we saw a real need and connected deeply with this hardworking community. It’s a business built on trust—we understand that, and we’ve always appreciated the straight-talking, talented, no-nonsense nature of roofers who get the job done.
Listen to this quick 11-min overview (or speed up to 2X) in podcast form to learn how we can help you grow faster.
Meet Our Founder
TrustFactors is led by John Palmatier, an industry veteran with over 15 years of experience in marketing leadership for startups, mid-market companies, and Fortune 200 organizations.
John is passionate about fighting against the outdated and broken marketing agency model and he founded TrustFactors because roofing companies deserve honest, strategic marketing that prioritizes trust and transparency.
John is supported by a trusted network of experienced professionals who bring specialized experience in artificial intelligence and marketing leadership, as well as partnerships with industry-leading software and services providers to ensure seamless execution of client marketing plans.
Outside of the office, John is a dedicated child advocate and foster parent, and you can often find him hiking, playing chess, or spending quality time with his family.
Join Us
Join the TrustFactors Team as a Fractional CMO
Are you an experienced marketing executive with a passion for driving high-impact results in the roofing industry? Do you thrive in a collaborative, purpose-driven environment alongside like-minded professionals? If so, we want to hear from you!
What We’re Looking For:
- Industry Expertise: Significant experience in the roofing industry is a must.
- Leadership Experience: 15+ years in marketing leadership, with at least 5 years at the VP, SVP, CMO, or CRO level.
- Education: Marketing or Business Degree.
- Commitment: Available for W2 employment, with a consistent 20-40 hours per week for long-term engagements.
- Modern Marketing Mindset: Digitally savvy, with a proven ability to build and execute omnichannel marketing strategies.
- Values Alignment: Integrity, Customer-Centricity, Expertise, Innovation, Accountability, and Impact are at the core of who we are.
- Collaborative Spirit: Proven success in partnering with C-Suite, sales teams, and investors to elevate marketing as a strategic partner.
Why Join Us? As part of TrustFactors, you’ll be joining a national brand that’s redefining marketing leadership in the roofing industry. You’ll have the opportunity to do your most meaningful work, contribute to thought leadership, and engage in ongoing learning and development.
How to Apply: If this sounds like the right fit, we’d love to hear from you! Please reach out to us at recruiting@trustfactors.ai