Most Trusted
Roofing Marketing
Simply plug into our Fractional CMO system and grow faster. 10X ROI guarantee. No Contracts. No Setup Fees.
Our Fractional CMO System is Built on Trust.
TrustFactors is transforming roofing marketing with our powerful fractional Chief Marketing Officer (CMO) system.
This system is based on a model that private equity firms have used for decades to grow their portfolio companies.
It gives you access to executive-level marketing experience and expertise without the cost of a full-time CMO, giving you the marketing leadership you need to grow faster.
Here's How It Works (4 easy steps)...
Step 1 - We accept Full ownership and accountability for your marketing
Your part-time Chief Marketing Officer (CMO) brings high-level marketing leadership, experience and expertise at a fraction of the cost, serving as your single point of contact for everything marketing—so you can focus on running your business. 10X ROI guaranteed!
Step 2 - We Develop Your 10X Marketing Plan
Roofer marketing doesn’t start with a website; it starts with a plan. Our first priority is to collaborate with you to create and deploy a comprehensive, 30+ page plan for both short-term results and long-term success.
Step 3 - We Select and Integrate world-class Technology and Services
To help execute your 10X Marketing Plan, we bypass the limitations of single-agency solutions and select and integrate the most effective tools in the industry, all powered by cutting-edge AI technology.
Step 4 - We Sync Up Regularly with you
Your fractional CMO keeps you in the loop and makes sure you're always aligned. They also provide monthly, transparent ROI reporting, ensuring you know what you’re getting back for every marketing dollar invested.
10X ROI Guarantee
For every $1 you spend on marketing with us, we’ll generate at least $10 in revenue.
How the 10X ROI Guarantee Works
Our guarantee is simple — and no one else in roofing marketing offers it. If the marketing we manage doesn’t generate at least a 10X return, we’ll refund a prorated portion of your spend with us. It covers any 90-day period after the first month and is based on all tracked leads and revenue projections using roofing industry averages. This guarantee reduces risk for our customers and keeps us accountable and focused on results.
Listen to this fun 11-min overview (or speed up to 2X) in podcast form to learn how we can help you grow faster.
Trusted Performance, Proven Results
Based on previous roofing marketing industry experience
And Many More!
FAQ
1. How did private equity build your marketing model?
Private equity firms know that marketing leadership drives marketing success. The education, experience, and expertise of your marketing leader matters and it can make or break your company’s growth. But here’s the challenge: most roofing companies are too small to afford a full-time marketing leader that they need.
So for decades, private equity firms have relied on the fractional Chief Marketing Officer (CMO) model to grow their portfolio companies. Why? Because it’s a smart way to get high-level marketing leadership without the cost of a full-time executive.
At TrustFactors, we’re bringing this proven model to roofing companies to help them grow faster and more efficiently.
2. How is TrustFactors different from a marketing agency?
We’re the better alternative to a marketing agency. Here’s how:
- Fractional CMO Leadership: You work directly with a part-time, seasoned marketer with over 15 years of leadership experience—not a sales rep.
- Foundational Marketing Plan: We develop a custom 30+ page plan for quick wins and long-term growth, tailored specifically for roofing companies.
- Better Results, No Limits: Unlike agencies that sell only what they have (not what you necessarily need), we handpick the best AI-powered tech and services to deliver top-tier results. We’re not tied to in-house tools, so we always choose what’s best for you.
3. What is a fractional CMO and why does it matter?
Imagine having a part-time, high-level marketing leader with a marketing degree who’s seen it all—from Fortune 200 companies to startups—working directly with you. That’s a fractional CMO. They bring over 15 years of experience and align closely with your roofing business, crafting strategies that drive real results. Unlike agencies, your fractional CMO works as your marketing partner, picking the best tools and services to support your growth. The best fit for companies scaling from $500K to $30M, a fractional CMO helps you grow smarter, not harder.
4. How often will I hear from my fractional CMO?
Your fractional CMO is on speed dial and available whenever you need them. You’ll also have regular sync-ups—at least once a month—to review results, adjust strategies, and keep your marketing on track. You’re never left wondering how things are going.
5. Do you guarantee your work?
Yes, we offer a 10X ROI Guarantee. For every $1 you spend on marketing with us, we’ll generate at least $10 in revenue.
6. Do you have in-house services?
We don’t lock you into our own services. Instead, your fractional CMO oversees all aspects of your marketing and selects the best-in-class technologies and tools from across the industry. This freedom lets us deliver the right solution for your roofing business, unlike agencies that sell you only what they have, not what you need.
7. What is your pricing?
8. How long does it take to develop the foundational marketing plan, and what’s my role?
We handle the heavy lifting. You’ll fill out a short questionnaire, join a 60-minute strategy session, and give feedback on the draft. The process usually takes about two weeks, depending on your availability.
9. How much should I be spending on marketing?
Industry standards suggest spending 6% of your sales goal on marketing and this covers the majority of roofing companies. Your ideal marketing spend is determined by factors including company growth stage, competition, lead strategy, customer satisfaction, reputation, and service area size. Of that, roughly 60% should go to digital efforts and 40% to print, referral, and other strategies.
10. Do you work with other industries, or just roofing companies?
We focus exclusively on roofing companies. This allows us to understand your unique challenges and deliver marketing strategies that resonate with your customers and drive real results. WIth that said, we do currently work with a few organizations, outside of the roofing industry, who we believe in and whose values align with ours.
11. Why should I be careful of "marketing audits" from agencies?
Marketing audits are often used by agencies to find gaps in your marketing. While these audits can offer some value, you need to see them for what they are: a sales tool.
Here’s why it’s important to be cautious:
They only focus on what they sell: If an agency specializes in digital marketing, they’re going to focus on that—even if your business needs help with other things like referral or print marketing. So don’t expect a full, unbiased review of your entire marketing strategy.
They might not be the best provider: Just because they recommend something doesn’t mean they’re the best at it. There are thousands of marketing agencies out there—what are the odds you’re talking to the one with the best solution for your specific needs?
Remember, agencies are biased toward their own services. Make sure you get advice that’s comprehensive and objective to make the best decisions for your business.